S12E4 - Using Social Media to Market

The dream of many writers is to become well-known and bestselling. Unfortunately, just writing the story isn't enough. In the world of self-publishing, it is up to the author to get their books to sell. Not an easy task when that author is also still trying to write more. This month is focused on marketing, that step just before and after publishing. Topics will include using social media, where to publish and sell, and creating interesting ads that will draw potential readers to a book.

Nearly all forms of social media can be very useful tools for marketing books and authors. It does take some work, though, to create a good following that will benefit rather than harm marketing efforts. This episode goes over some of the main ways to use social media, as well as things to avoid.

First aired July 13, 2020.