S12E3 - Choosing the Right Medium for Your Book

The dream of many writers is to become well-known and bestselling. Unfortunately, just writing the story isn't enough. In the world of self-publishing, it is up to the author to get their books to sell. Not an easy task when that author is also still trying to write more. This month is focused on marketing, that step just before and after publishing. Topics will include using social media, where to publish and sell, and creating interesting ads that will draw potential readers to a book.

Self-publishing authors all need to decide - hopefully early in the process - what mediums they will choose for publishing their books. It's never an exclusive decision, as you can publish in all three main mediums: print, ebook, and audiobook. There are different things to consider for each one, such as upfront cost and possible return. This episode discusses the benefits and possible setbacks of each one.

First aired July 9, 2020.