S12E5 - Writing Effective Ads and Teases

The dream of many writers is to become well-known and bestselling. Unfortunately, just writing the story isn't enough. In the world of self-publishing, it is up to the author to get their books to sell. Not an easy task when that author is also still trying to write more. This month is focused on marketing, that step just before and after publishing. Topics will include using social media, where to publish and sell, and creating interesting ads that will draw potential readers to a book.

Much of marketing relies on writing, though it's a different style than what is used to write the book or story. Ads should entice the intended target audience to investigate further and give them a reason to purchase the story. Every tease - a type of ad - should make the reader ask questions which they want to answer. This episode explains how ad writing works and how to effectively write them.

First aired July 16, 2020.