S12E1 - Finding Your Target Audience

The dream of many writers is to become well-known and bestselling. Unfortunately, just writing the story isn't enough. In the world of self-publishing, it is up to the author to get their books to sell. Not an easy task when that author is also still trying to write more. This month is focused on marketing, that step just before and after publishing. Topics will include using social media, where to publish and sell, and creating interesting ads that will draw potential readers to a book.

The first and most important step to marketing is identifying the target audience. No book, not even those written by well-known names, will sell if they are marketed to the wrong audience. This episode helps writers find their target audience in order to start the process of marketing.

First aired July 2, 2020.