In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author. - John Locke

Every book, every volume you see, has a soul. The soul of the person who wrote it and the soul of those who read it and lived it and dreamed with it. Every time a book changes hands, every time someone runs his eyes down its pages, its spirit grows and strengthens. - Carlos Ruiz Zafon