Books have a publishing standard, and every Indie Author is responsible to their readers in making sure those standards are met or exceeded. - Eeva Lancaster

In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you. - Mortimer J. Adler

At heart, self-publishing is kind of like a bake sale. The end product does not need to resemble the one that comes from a commercial bakery, but it must taste good. No one wants the lumpy, under-baked oatmeal cookies with spinach and alfalfa flavored chips. - D.C. Williams

I feel thin, sort of stretched, like butter scraped over too much bread. - JRR Tolkein

In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author. - John Locke

Writing without revising is the literary equivalent of waltzing gaily out of the house in your underwear. - Patricia Fuller

If a book about failures doesn't sell, is it a success? - Jerry Seinfeld

Every book, ever volume you see, has a soul. The soul of the person who wrote it and the soul of those who read it and lived it and dreamed with it. Every time a book changes hands, every time someone runs his eyes down its pages, its spirit grows and strengthens. - Carlos Ruiz Zafon

Books have a publishing standard, and every indie author is responsible to their readers in making sure those standards are met or exceeded. - Eeva Lancaster

All readers come to fiction as willing accomplices to your lies. Such is the basic goodwill contract made the moment we pick up a work of fiction. - Steve Almond, WD

I do not over-intellectualize the production process. I try to keep it simple: Tell the damned story. - Tom Clancy

“We will speak for the books.""Like the Lorax?""The Lorax speaks for the trees.""Books are made out of paper.”“Paper is made out of trees.""What about e-books?""We can speak for them too.""Audiobooks?""Audiobooks speak for themselves."― Paul Acampora

Advertising brings in customers, but word-of-mouth brings in the best customers. - Jonah Berger

Good cover design is not only about beauty. It’s a visual sales pitch. It’s your first contact with a potential reader. Your cover only has around three seconds to catch a browsing reader’s attention. You want to stand out and make them pause and consider, and read the synopsis. - Eeva Lancaster

I don't care if a reader hates one of my stories, just as long as he finishes the book. - Roald Dahl

Don’t tell me the moon is shining; show me the glint of light on broken glass. - Anton Chekhov

“If you want to be a writer that's the hardest and most important lesson: Finish it. Then go back to fix it.” - Tad Williams