S29E8 - Making the Most of Keywords and Blurbs
Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. - Donna Talarico
S29 Bonus - Marketing Professionals with Janine Pangantihon
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey - appealing to our wants, needs, and desires - while at the same time telling us about a product or service. - Melinda Partin
S29E7 - What To Do While Your Editor Edits
You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans - Joel Friedlander
S29E6 - Developing Your Author Identity
We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell. - Guillermo Del Toro
S29E5 - The Purpose and Value of News Releases
Without publicity, a terrible thing happens: nothing. - PT Barnum
S29E4 - Marketing Books Through Newsletters
Email has an ability many channels don’t: creating valuable, personal touches - at scale. - David Newman
S29E3 - Building an Effective Author Website
A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career. - Jane Friedman
S29E2 - About the AIDA Funnel
Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart
S29E1 - How to Waste Money on Marketing
Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. - John Wanamaker