S12E8 - Using Sequels During Marketing

The dream of many writers is to become well-known and bestselling. Unfortunately, just writing the story isn't enough. In the world of self-publishing, it is up to the author to get their books to sell. Not an easy task when that author is also still trying to write more. This month is focused on marketing, that step just before and after publishing. Topics will include using social media, where to publish and sell, and creating interesting ads that will draw potential readers to a book.

When it comes to marketing, knowing whether or not the book could be a series or have a sequel is essential. If a reader likes a book, they'll often look for more from that author or even in that world. It's not so easy to plan for that, though, if it's the first book ever from that author. In this episode, Ley and Leigh discuss ways to plan for and use sequels in marketing as an author.

First aired July 27, 2020.