S34E3 - What's in a (Pen)Name?

Pennames are a hot topic in the writing world. There are a lot of reasons to have one, but just as many to use your own name. The name you publish under is your brand. It's important to remember that if you want to build a following that will read your content across multiple books.

Stephen King, using a penname (Richard Bachman) was proving he could be successful without relying on his public image. For other authors, it's a way to conceal their gender in a preferential market. For yet others, it's about picking a name that will be memorable for the readers.

In this episode, our hosts dive back into the topic of names. We look at the reasons for pennames, and how to pick one (if you need to) that will stand out in the market.

First aired August 8, 2022.