S29E8 – Making the Most of Keywords and Blurbs
Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. – Donna Talarico
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S29 Bonus – Marketing Professionals with Janine Pangantihon
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service. – Melinda Partin
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S29E2 – About the AIDA Funnel
Book marketing is like opening doors for your readers to find you, not a stick you hit them with. – Heather Hart
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S29E1 – How to Waste Money on Marketing
Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. – John Wanamaker
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