S29E8 – Making the Most of Keywords and Blurbs
Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. – Donna Talarico
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S29 Bonus – Marketing Professionals with Janine Pangantihon
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service. – Melinda Partin
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S29E7 – What To Do While Your Editor Edits
You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans – Joel Friedlander
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S29E4 – Marketing Books Through Newsletters
Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman
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S29E2 – About the AIDA Funnel
Book marketing is like opening doors for your readers to find you, not a stick you hit them with. – Heather Hart
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S20E9 – Myth Nine: Everything is Better as a Trilogy
Snowballing a story into a series to establish yourself as an author can be a smart strategy. But if you try to snowball a weak story, you’ll have a snowball’s chance in hell of success. – Lisa Poisso
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S20E6 – Myth Six: A Good Book Will Sell Itself
Some succeed because they are destined to, but most succeed because they are determined to. – Henry Van Dyke
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S17E5 – What Price Should I Set for My Book?
The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run. – Henry David Thoreau
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