S29E8 – Making the Most of Keywords and Blurbs
Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. – Donna Talarico
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S29 Bonus – Marketing Professionals with Janine Pangantihon
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service. – Melinda Partin
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S29E7 – What To Do While Your Editor Edits
You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans – Joel Friedlander
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S29E6 – Developing Your Author Identity
We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell. – Guillermo Del Toro
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S29E4 – Marketing Books Through Newsletters
Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman
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S29E3 – Building an Effective Author Website
A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career. – Jane Friedman
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S29E2 – About the AIDA Funnel
Book marketing is like opening doors for your readers to find you, not a stick you hit them with. – Heather Hart
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S29E1 – How to Waste Money on Marketing
Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. – John Wanamaker
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Extended Archives: Determining the Genre
There are so many subgenres listed in KDP and other self-publishing sites that it can be more than overwhelming to figure out the right ones. Experienced authors and publishers know the importance of picking the right one, which just increases that pressure. In this extended episode from our archives, we take a closer look at…
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