S12E1 – Finding Your Target Audience

In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author. – John Locke

S9 Bonus – Audience Participation

Every book, every volume you see, has a soul. The soul of the person who wrote it and the soul of those who read it and lived it and dreamed with it. Every time a book changes hands, every time someone runs his eyes down its pages, its spirit grows and strengthens. – Carlos Ruiz Zafon