Marketing 102

S29E8 – Making the Most of Keywords and Blurbs

Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. – Donna Talarico

Read More

S29 Bonus – Marketing Professionals with Janine Pangantihon

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service. – Melinda Partin

Read More

S29E7 – What To Do While Your Editor Edits

You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans – Joel Friedlander

Read More

S29E6 – Developing Your Author Identity

We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell. – Guillermo Del Toro

Read More

S29E5 – The Purpose and Value of News Releases

Without publicity, a terrible thing happens: nothing. – PT Barnum

Read More

S29E4 – Marketing Books Through Newsletters

Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman

Read More

S29E3 – Building an Effective Author Website

A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career. – Jane Friedman

Read More

S29E2 – About the AIDA Funnel

Book marketing is like opening doors for your readers to find you, not a stick you hit them with. – Heather Hart

Read More

S29E1 – How to Waste Money on Marketing

Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. – John Wanamaker

Read More