S29E8 – Making the Most of Keywords and Blurbs
Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. – Donna Talarico
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S29 Bonus – Marketing Professionals with Janine Pangantihon
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service. – Melinda Partin
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S29E7 – What To Do While Your Editor Edits
You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans – Joel Friedlander
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S29E6 – Developing Your Author Identity
We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell. – Guillermo Del Toro
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S29E4 – Marketing Books Through Newsletters
Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman
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S29E3 – Building an Effective Author Website
A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career. – Jane Friedman
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S29E2 – About the AIDA Funnel
Book marketing is like opening doors for your readers to find you, not a stick you hit them with. – Heather Hart
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S29E1 – How to Waste Money on Marketing
Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. – John Wanamaker
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