S31E4 – Stories in Advertising and Commercials

If you’re interested in making money with flash fiction, consider advertising. Honestly. Good commercials and ads tell some kind of story. They present a problem, and then the product provides the solution. And what is storytelling but writing a problem and a solution?

You don’t have to look far to find examples of stories within advertisements. One of the first that comes to mind would be the Allstate Mayhem commercials, or even something as simple as this ZipTax commercial. Each tells a story in just a few sentences.

There’s a lot that makes writing advertisements unique, which also makes it a challenge. We break it down in this episode.

First aired April 14, 2022.

About the Author
I'm an editor and cover designer for AspenHouse Publishing. I am also a host for AspenHouse's poscast, Writing Roots.

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