S29E8 – Making the Most of Keywords and Blurbs

Keywords are the vital piece of marketing which people never see, but rely upon in order to find what they want. As an author, you need to use the best keywords for your book in order to get your target audience’s attention and traffic.

You can’t just put whatever keywords you want, though. It may be fun for you, but you have to consider if the word is searchable. Is it something people will type into Google or Amazon? You also need to make sure they are accurate for your book. You don’t want people searching for romantic comedy books finding your slasher fiction.

Blurbs are another vital part of the searchable part of marketing. Most authors dread this part of the writing process, but it can make or break a sale. In this episode, we talk about how to write an effective blurb and what to do to make the most of your limited keywords.

First aired February 28, 2022.

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