Marketing is not a process that can wait until the book is launched. There are things you can – and should – do prior to even getting the manuscript back from your editor. After all, the AIDA funnel requires building awareness and interest. That’s best done long before the launch date.
Pre-orders factor hugely in algorithms on many bookstore websites. The more people who are interested before the book ever comes out, the more attention your book will get on the site. In this episode, Ley and Leigh discuss ways to build awareness, interest, and desire, while you waiting on your editor. That includes things such as cover development, branding, and social media campaigns.
First aired February 24, 2022.