News releases (often called press releases) are an old way of advertising books, but they can still have some worth even in today’s world. It’s definitely not the route for everyone, but knowing the purpose of news releases for you marketing efforts can help you make the decision whether or not you should put in that effort.
Media releases are designed to get journalists talking about your books before the release, and therefore their viewers or readers. Your goal in writing one is to do half of the journalist’s job. They’re more likely to pick it up that way. That means you need to know not only your audience, but the journalist and their audience.
We break down the use of news releases and how to write one in this episode. Listen today on Spotify, Google Podcasts, Apple Podcasts, or Stitcher.