Staying connected with your readers is an important part of any marketing efforts. They need to know what you’re doing and what you have planned. It helps build anticipation and desire. The more people you have actively following your progress, the more sales you will have when the book launches. One way to stay connected is through newsletters.

Most authors these days – most companies, for that matter – have newsletters they send to their subscribers. For businesses, they’re often sales notifications, coupons, or announcements for new items. For authors, the newsletters include progress on books they’re writing or working towards publishing, important dates (such as for events and book releases), and even access to free short stories.

Having a newsletter is one thing, but building a subscription base for one is entirely different. It can be an uphill battle to get the numbers you want. Then you have to keep them. Listen to this episode for more about how to create newsletters, what should be in them, and how to gain and retain an audience.

First aired February 14, 2022.