While it is true that the quality of a book can influence its success, it is only a myth that a good book will sell itself. This myth exists more because of hope than reality. We all wish our books would just fly off the shelves and we’d become instantly famous without the effort of marketing. That, however, is a fantasy of its own.
There are parts of marketing entirely out of the author’s control, but that should not be used as an excuse to let the book “sell itself” with no effort on your part. We discuss why this is a myth in this episode.
First aired March 18, 2021.