The dream of many writers is to become well-known and bestselling. Unfortunately, just writing the story isn’t enough. In the world of self-publishing, it is up to the author to get their books to sell. Not an easy task when that author is also still trying to write more. This month is focused on marketing, that step just before and after publishing. Topics will include using social media, where to publish and sell, and creating interesting ads that will draw potential readers to a book.

While the most common places for self-published authors to sell their books are online, it’s not the only option. We discussed in a previous episode how print and audio books are still well within the reach of new authors, even if they don’t have the backing of a large publishing company. While having those other mediums available is nice, it does create some more work to get the books out into the world. Ley and Leigh discuss in this episode the different options for where to sell.

First aired July 20, 2020.