S12E2 – Building and Author Brand

The dream of many writers is to become well-known and bestselling. Unfortunately, just writing the story isn’t enough. In the world of self-publishing, it is up to the author to get their books to sell. Not an easy task when that author is also still trying to write more. This month is focused on marketing, that step just before and after publishing. Topics will include using social media, where to publish and sell, and creating interesting ads that will draw potential readers to a book.

A common mistake of new authors is not spending enough time on branding, or focusing on branding the wrong thing. Authors should be focused on making their name recognizable so that a reader will make the connection across all books the author writes. People read Stephen King because it’s Stephen King. This episode explains why it’s important to build an author brand and some tricks on how to accomplish that task.

First aired July 6, 2020.

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