One very effective way to begin promoting both a book and an author is to participate in interviews, especially on local radio or television programs. It lets an author talk about themselves, their writing process, and an upcoming or newly-released book, during which hundreds or thousands of people are listening. In that group may be potential new readers and fans. It’s a great way to simply get a name out there and expand an audience.
However, being interviewed can be an anxiety-inducing process, even for those who aren’t shy introverts. Ley and Leigh sat down with a local radio host, Carl Bott, to talk about how to get interviews and how to be interviewed. They discuss things from how to prepare for an interview to how to use a microphone.
First aired July 25, 2020.